Nadal is "ace" for the Balearics

It was recently reported in the Travel Trade Gazette that the Balearic Islands Tourism Office would be featuring Rafael Nadal, the world's number 2 tennis player, for the second year running in their marketing campaign.

The marketing campaign will be promoting the Balearic Islands to both the public and to companies.  They will be concentrating on meetings and conferences for business clients and on sailing, golf, walking and rural holidays to the tourist in an effort to introduce another side to the islands rather than just "sun and beach" holidays.

They also hope to extend the length of the summer season beyond the main months.