The Canary Islands won best stand at the recent World Travel Market held in London the 2nd week of November, which is the first time in the islands' participation.The presentation of the Canary Islands was split into 4 categories : volcanic experience, wellness delight, family welcome and water sports. Rita Martin - the regional tourism minister - commented that it showed that the islands were a mature destination but innovative at the same time, changing in line with the demands of visitors in recent years.
Street promotions includes photos of Teide and La Orovata on 10 London taxis with pictures on the receipts as well. The Heron Quays Bridge [one of the longest and busiest bridges in London] sported a 50m billboard of Tenerife.
The UK press also learned of a major promotion for Tenerife - the Association of British Travel Writers is staging its annual conference there in January 2010 and is the first time Spain will be hosting the event which will be attended by over 100 journalists from some of the most prestigious English language media.
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